Asa J Lakeman, Certified Financial Planner™
VantagePointe Financial Group



3333 Evergreen Dr. NE
Suite 200
Grand Rapids, MI 49525





The CFP® Certification

Although many professionals may call themselves “financial planners,” CFP® professionals have completed extensive training and experience requirements and are held to rigorous ethical standards. They understand the complexities of the changing financial climate and will make recommendations in your best interest.

As a CFP® professional I use a 6 step process when working with clients. This includes:

  • Examining your current situation
  • Setting financial goals
  • Measuring your progress

6 Steps to Help You Create a Financial Plan

  1. Establish our relationship

I will explain my financial planning services and define each of your responsibilities. Along with compensation, we will discuss how long the professional relationship will last and how to make decisions.

  1. Gather your data and develop financial goals

We will talk about your current financial situation and gather any necessary documents. Together, we will define your personal and financial goals, including timeframes. We will also want to discuss your comfort level when it comes to taking financial risks.

  1. Analyze and evaluate your financial status

We will then consider all aspects of your situation to determine what you need to do to meet your goals. Depending on what services you've asked for, I may analyze your assets, liabilities and cash flow, current insurance coverage, investments or tax strategies.

  1. Review Recommendations

We will go over the financial recommendations I put together for you, explaining the rationale so you can make informed decisions. At this stage, I will also listen to any concerns you may have and revise the recommendations if necessary.

  1. Implement recommendations

We will need to agree on how the recommendations will be carried out. I may carry out the recommendations myself or serve as your coach, coordinating the process with you and other professionals, like attorneys or accountants.

  1. Benchmark your progress against the financial goals you established

As you work towards your goals, we will need to decide who will monitor your progress to make sure you're staying on track. If you choose to implement the strategies with me, I will check in from time to time, reviewing your situation and making any necessary adjustments to your recommendations.








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